The value of the Grundfos brand


Branding Day 2

Reliable. Solutions. Innovation. For our business partners, these three words are synonymous to Grundfos.

When our customers see the Grundfos brand, they feel trust, security, quality. They feel that we're low risk and they see that we are a trustworthy partner.

Rick Holland, Managing Director, Grundfos Philippines

On July 3 and 4, Grundfos Philippines held the Branding Days, a back to back whole day workshop for employees, dealers, and end-users at the Makati Shangri-la Hotel.

Gitte Primdal and Rikke Andersen of Corporate Branding, GRUNDFOS A/S, facilitated the event. Through a combination of presentations, exercises, and games; the participants learned more about the importance of branding, and the unique value that the Grundfos brand offers.

Rick Holland, Managing Director of Grundfos Philippines, opened the programme with a valuable lesson. "The brand is much more than a logo. A brand generates an emotion. Many of our customers believe in our brand. When they see the Grundfos brand, they feel trust. They feel security, They feel like they are buying quality. They feel that we're low risk, and they see that we are a trust worthy partner. All of these things, all of these emotions, all of these beliefs of our customers, brand is a very large contributor to that," he imparted.

Guest speakers were invited to enrich the programme. Gilbert Serrano, Marketing Manager of Bestank Manufacturing Corporation, discussed the benefits of having a strong brand.

Also gracing the event were Alwin Alcantara, Sales Manager of Keylargo Industrial Sales; and Prudencio Tan, President of Penta Engineering Machineries; who both gave testimonials on how Grundfos added value to their business.

In addition, Jun Tambis, Industry Senior Segment Manager of Grundfos Philippines, presented inspiring case success stories. One case was about how remote areas, where electricity is unreliable, get access to water through Grundfos solar powered pumps. He also shared a case of how a customer had actual energy savings from their pump operation by choosing Grundfos.

The programme ended on a high note as prizes were awarded to brand games winners.


Day 1 brand game winners
Day 1 brand game winners
Day 2 brand game winners
Day 2 brand game winners


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